Culture and the Chief Executive

CEOs are stepping up to a new role, as leaders of their company's thinking and behaviour. It is striking to see how many chief executives see their most important responsibility as being the leader of the company's culture. According to Ginni Rometty, CEO of IBM, "Culture is your company's number one asset." Her counterpart at Microsoft, Steve Ballmer, has said, "Everything I do is a reinforcement or not of what we want to have happen culturally" ... READ MORE

Released by Strategy + Business - 25 June 2013