Understanding the diversity of Indonesia's consumers

In one of the world's fastest-growing consumer markets, focusing on regional preferences is the key.

Some 90 million Indonesians will join the consumer class by 2030 - more than in any emerging nation save China and India. For consumer companies, that will mean an additional $1 trillion in annual spending by the nation's optimistic and increasingly sophisticated consumers ... READ MORE

Released by McKinsey & Company - April 2013