All you need to know - about yourself

Acxiom is preparing to step out of the shadows. The consumer data broker, which tracks everything from a person's estimated income to his political leanings, shopping patterns and exercise habits, is readying a service that will reveal to people what it knows about them.

Intimate details about people's lives that are collected and analysed by companies like Acxiom are a gold mine in the digital age ... READ MORE

Released by the Financial Times - 10 April 2013