Beyond corporate social responsibility: Integrated external engagement

Companies must incorporate interaction with stakeholders into decision making at every level of the organisation.

Traditional corporate social responsibility (CSR) is failing to deliver, for both companies and society. Executives need a new approach to engaging the external environment. We believe that the best one is to integrate external engagement deeply into business decision making at every level of a company. In this article, we show how to make that kind of integrated external engagement (IEE) a reality. We set out to answer three questions. Are companies doing well at external engagement? Where might they be going wrong? How can they do better? ... READ MORE

Released by McKinsey & Company - March 2013