Competing in a digital world: Four lessons from the software industry

Software is becoming critical for almost every company's performance. Executives should ask what they can learn from business models employed by software providers themselves - and consider the implications for their IT function.

About 20 years ago, software's use within organisations was largely confined to big transactional systems in the data centre. Now, it underpins nearly every function in every industry. Software spending has grown accordingly, jumping from 32 percent of total corporate IT investment in 1990 to almost 60 percent in 2011. The allure is plain ... READ MORE

Released by McKinsey & Company - February 2013