Six social-media skills every leader needs

Organisational social-media literacy is fast becoming a source of competitive advantage. Learn, through the lens of executives at General Electric, how you and your leaders can keep up.

Few domains in business and society have been untouched by the emerging social-media revolution - one that is not even a decade old. Many organisations have been responding to that new reality, realising the power and the potential of this technology for corporate life: wikis enable more efficient virtual collaboration in cross-functional projects; internal blogs, discussion boards, and YouTube channels encourage global conversations and knowledge sharing; sophisticated viral media campaigns engage customers and create brand loyalty; next-generation products are co-developed in open-innovation processes; and corporate leaders work on shaping their enterprise 2.0 strategy.

This radical change has created a dilemma for senior executives ... READ MORE

Released by McKinsey and Company - February 2013