It's not just businesses that are falling behind. Tertiary education needs a culture change too - Universities are failing at teaching social media

"Overall, the higher education system is failing to prepare students with the needed digital and social skill set in any meaningful way," says Dr William Ward of Syracuse University's S.I. Newhouse School of Public Communications. "Higher education, like business, needs a culture shift." ... READ MORE

Released by CNN Money - 26 September 2012