The attraction of 243 million people - L'Oreal taps into Indonesian beauty market

L'Oreal, the world's biggest cosmetics group by sales, will open a new factory just outside Jakarta as it seeks to tap into surging demand for make-up, shampoo and face cream from aspirational Indonesian women and men.

Like other consumer groups facing slow growth in developed markets, the French company is keen to expand in emerging markets, following in the footsteps of Unilever and Procter & Gamble, the market leaders in Indonesia ... READ MORE

Released by the Financial Times - 6 November 2012