Steve Jobs - Impute

Jobs's early mentor Mike Markkula wrote him a memo in 1979 that urged three principles. The first two were "empathy" and "focus". The third was an awkward word, "impute", but it became one of Jobs's key doctrines.

He knew that people form an opinion about a product or a company on the basis of how it is presented and packaged. "Mike taught me that people do judge a book by its cover," he told me.

Biographer Walter Isaacson identified 13 aspects of Steve Jobs and CSNZ has pleasure in presenting the eighth on Impute ... READ MORE

Released by the Australian Financial Review - June 2012