The social economy: Unlocking value and productivity through social technologies

In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organising political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organisations can generate richer insights and create precisely targeted messages and offers ... READ MORE

Released by McKinsey Global Institute - July 2012