Steve Jobs - Products before profits

When Jobs and his small team designed the original Macintosh, in the early 1980s, his injunction was to make it "insanely great". He never spoke of profit maximisation or cost trade-offs. "Don't worry about price, just specify the computer's abilities," he told the original team leader. At his first retreat with the Macintosh team, he began by writing a maxim on his whiteboard: "Don't compromise."

Jobs stated - "My passion has been to build an enduring company where people were motivated to make great products" ... READ MORE

Biographer Walter Isaacson identified 13 aspects of Steve Jobs and CSNZ has pleasure in presenting the fifth on Products before profits.

Released by the Australian Financial Review - 7 June 2012