Steve Jobs - When behind, leapfrog

The mark of an innovative company is not only that it comes up with new ideas first. It also knows how to leapfrog when it finds itself behind. That happened when Jobs built the original iMac. He focused on making it useful for managing a user's photos and videos, but it was left behind when dealing with music. People with PCs were downloading and swapping music and then ripping and burning their own CDs. The iMac's slot drive couldn't burn CDs. "I felt like a dope," he said. "I thought we'd missed it." ... READ MORE

Biographer Walter Isaacson identified 13 aspects of Steve Jobs and CSNZ has pleasure in presenting the fourth on When behind, leapfrog

Released by the Australian Financial Review - 7 June 2012