Steve Jobs - Be responsible, end to end

Jobs knew that the best way to achieve simplicity was to make sure that hardware, software and peripheral devices were seamlessly integrated.

An Apple ecosystem an iPod connected to a Mac with iTunes software, for example allowed devices to be simpler, syncing to besmoother, and glitches to be rarer. The more complex tasks, suchas making new playlists, couldbe done on the computer, allowing the iPod to have fewer functions and buttons.

Jobs and Apple took end-to-end responsibility for the user experience something too few companies do ... READ MORE

Biographer Walter Isaacson identified 13 aspects of Steve Jobs and CSNZ has pleasure in presenting the second on Be responsible, end to end.

Released by the Australian Financial Review - 7 June 2012