Steve Jobs on - Simplify

Jobs's Zen-like ability to focus was accompanied by a related instinct to simplify things by zeroing in on their essence and eliminating unnecessary components. Simplicity is the ultimate sophistication, declared Apple's first marketing brochure.

To see what that means, compare any Apple software with, say, Microsoft Word, which keeps getting uglier and more cluttered with non-intuitive navigational ribbons and intrusive features. It is a reminder of the glory of Apple's quest for simplicity ... READ MORE

Biographer Walter Isaacson identified 13 aspects of Steve Jobs and CSNZ has pleasure in presenting the second on Simplify.

Released by the Australian Financial Review - 7 June 2012