Pepsi calls for ceasefire in cola wars : Chartered Governance Institute New Zealand

PepsiCo wants to bring an end to the cola wars. As it embarks on a strategic push to revive its fortunes, the US food and snacks company aims to be judged on its overall beverage portfolio, rather than only its battle against Coca-Cola.

Indra Nooyi, chief executive, has asked analysts to address PepsiCos share of the total liquid refreshment market, rather focusing narrowly on its share of carbonated soft drinks, which has been declining along with the entire category ... READ MORE

Released by the Financial Times - 30 April 2012

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