Customers, Competition and Cost - the Essential "Cs" of Leadership

By taking away a customer's pain point - making a better phone - he [Steve Jobs] could make a customer for life. For that he has been celebrated, as well he should, since one of the great things you have to do as a company - as a leader - is be aware of your customer's pain points and alleviate them."

"The center of your strategy has to be, in each business, understanding your consumer," . "Everyone in our organization has to wake up every day and think about what the consumer wants. We have to make good choices. We have to select good products for our customers." ... READ MORE

Sam's Club CEO Brian Cornell on the Essential 'Cs' of Leadership.

Released by Knowledge@Wharton 18 January 2012