A Road Map for Natural Capitalism

“In every country on the planet, tax laws penalise jobs and income while subsidising resource depletion and pollution.”

“Some very simple changes to the way we run our businesses can yield startling benefits for today’s shareholders and for future generations.”

“Saving a large fraction of resources can actually cost less than saving a small fraction of resources.  This is the concept of expanding returns.”

"We could use wood fibre so much more productively that, in principle, the entire world’s wood fibre needs could probably be met by an intensive tree farm about the size of Iowa.”

“Only about 1% of all materials mobilised to serve America is actually made into products and still in use six months after sale.”

“Elevator giant Schindler prefers leasing vertical transportation services to selling elevators because leasing lets it capture the savings from its elevators’ lower energy and maintenance costs.”

“Many executives think they already “did” efficiency in the 1970s, but with today’s far better technologies, it’s profitable to start over again.”

Harvard Business Review, A Road Map for Natural Capitalism presents a new approach not only for improving profits and competitiveness.  Reducing the wasteful and destructive flow of resources represents a major business opportunity and is referred to as Natural Capitalism.”

Please click here to download a copy of the article by Amory B Lovins, L Hunter Lovins and Paul Hawken which was first published in the Harvard Business Review in 1999.

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