Development of Strategy

Offered Semester 2 only

This Course aims to facilitate an understanding of strategy, exploring both its purpose and role within organisations as well as its associated relationships with both management and planning. It also highlights the dynamic nature of processes associated with strategy within a variety of contexts, including those relating to its development and implementation.

On successful completion of this Course, you will be able to:

  • Conceptualise the nature and importance of strategy and strategic planning.
  • Critically analyse and evaluate an organisation's environment and identify global and local opportunities and threats, taking into account the organisation’s internal capabilities and resources and the context in which the organisation operates.
  • Evaluate an organisation’s culture, governance and purpose, and advise senior management and the board, or other governing body, on the appropriate strategic approaches that would ethically serve the purpose of the organisation and its stakeholders.
  • Evaluate the strategic alternatives available to an organisation and advise senior management and the board, or other governing body, on alternatives.
  • Evaluate the organisational impact of strategic choices and advise senior management and the board, or other governing body, on appropriate structures and controls that will be required for implementation of the selected strategy.
  • Critically analyse the challenges related to change management and apply appropriate tactics to manage change

Topics covered:

  • Defining Strategy
  • Dimensions of Strategy
  • Strategic Purpose
  • Environments of Strategy: External
  • Environments of Strategy: Internal
  • Change as a Driver of Strategy
  • Strategic Capability and Competencies
  • Strategy Options and Choices
  • Strategy Implementation
  • Business Ethics, CSR and Strategy
  • Strategy: Consolidation & Future Perspectives

This course is delivered fully online over 15 weeks. There are 14 weeks of mostly self-directed learning time and includes a mid-semester teaching break (2 weeks). The course concludes with a study week before the final examination.

Assessment

Course assessment will require analysis and synthesis, and the application of theory into governance practice using case studies.

Students must attempt all assessments and achieve an overall final grade of at least 50% to pass the course.

Assignment 1 30%

Assignment 2 40%

Examination 30%