What Hollywood can teach business about innovation

Senior executives aiming to make their companies more innovative can seek inspiration in surprising places.

In a 2008 interview, director Brad Bird, who won Academy Awards for the animated films The Incredibles (2004) and Ratatouille (2007), discusses the importance of pushing teams beyond their comfort zones, encouraging dissent, building morale, and embracing "black sheep" - people with unconventional ideas.

Stimulating the creativity of animators might seem very different from developing new products, but Bird's anecdotes should stir the imagination of executives in any industry ... READ MORE

Released by McKinsey & Company - November 2012