To examine the meaning and purpose of strategy
To understand the differences between planning and strategy
To address the core terms associated with the development of strategy
To explore the evolution of thinking about strategy.
To examine the alignment of strategy and management
To understand the nature of organisations and role of strategy
What is strategy?
Development of strategy
and strategic planning — What’s in a term?
What is planning?
How do planning and strategy differ?
A lexicon for
A sampler of strategic terms
Planning, management, context
Organisation, vision, mission
Objectives, goals, targets
Complexity, culture, risk
Evolution of thinking about strategy development
Links to management
What is an organisation?
Organisations as systems
Strategy, stability and flexibility
Purpose, Mission statement, Vision statement
Statement of organisational values
Statement of objectives
Private, public and not-for-profit sectors
Strategy in small business
Strategy in not–for-profit organisations
Strategy in the public sector
Risk and strategy
Scope, boundaries, success
Novel perspectives on strategy
Strategy as expensive
Strategy as important